waypost
river city domestic violence center; famous; fresh produce
branding
2025
find your way forward.

just in time for their fiftieth anniversary, river city domestic violence center wanted a total refresh with a new name, new identity, and new tagline. the brand needed to communicate that this a safe place to land where individuals have agency and stability. waypost is a place to check in along the road, and it will always be there for you for any problem, no matter how big or small.



© 2025 Fresh Produce®, LLC
The above work was executed while employed at Fresh Produce, LLC.
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