mcad commencement fall 2023–spring 24
student affairs; mcad; designworks
various print and digital media
mcad has two graduation ceremonies in a year, one in the fall and one in the spring, and i was honored to be able to design my own class’s for this fall! for mcad’s fall 2023 and spring 2024 commencement ceremony identity, i wanted to celebrate the accomplishments of this incredible group of people by evoking a vintage look. inspired heavily by menu design, the elegantly simple script and small juniper (or hydrangea) embellishments sing to a elevated feeling, while still being able to see itself as a bit fun and silly as well.

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minneapolis, mn / sioux falls, sd